Guy Fieri's Sayings Explained

Flavortown is the mythical place Guy goes every time he tastes something great. It started on the set of Triple D, when a perfect pizza sent him there. He kept saying it, and eventually his crew pointed out how often he was repeating this Flavortown thing. Guy told the story on The Late Show with Stephen Colbert in 2025. The name stuck, and today it's the name of this store. Get the full story on our What Is Flavortown? page.

"Welcome to Flavortown" is how Guy invites you along when a bite is that good, and it has become one of his most quoted lines and a favorite internet meme. Fans say it to anyone about to try something big, bold and full of flavor. Rep it with the Flavortown name on our trucker hats and tees.

Guy didn't give himself the title. Fans started calling him the Mayor of Flavortown, and he has said he didn't realize how much the word had caught on until people started using it for him.

Donkey Sauce is Guy's souped-up garlic aioli, made with mayo, garlic, mustard, Worcestershire, lemon and black pepper. The name goes back to when Guy started making burgers for Carnival Cruise Line. As he tells it, you had to put the sauce on the burger or you were a jackass. Someone asked what a jackass was, the answer was a donkey, and Donkey Sauce was born. Guy has also admitted it's really just aioli, and that he gave it a goofy name because you have to have some fun with it.

Fans call Diners, Drive-Ins and Dives Triple D because Guy does. He started using the nickname because it was easier to say on camera than the show's full name, and it caught on with everybody else.

Guy's highest praise for a dish that goes way past good. When a plate is over the top in all the right ways, it's off the hook.

When a cook nails it, the dish is money. It means exactly right, no notes, worth every penny.

A sauce or seasoning so good it would make anything taste great, even a flip-flop. It's one of the lines fans most often shout back at Guy.